While we were in Princeton on Wednesday evening, my wife and I stopped into the Princeton Running Company to browse and ask the store personnel about podiatrists that athletes in the area have seen. Inside we noticed a point-of-purchase display of LiveStrong yellow wristbands which are being sold to support a new $6 million fundraising drive by the Lance Armstrong Foundation. The LAF’s new LiveStrong initiative is aimed at helping cancer survivors improve their quality of life.
These yellow wrist bands are being sold for $1.00 each and all proceeds go to the Lance Armstrong Foundation.
My wife and I have a number of friends and relatives who have recently had cancer. My friend Peter Andreas Frank passed away last year from brain cancer after a long illness. We also have survivors of testicular, prostate, and breast cancer who are very close to us. It is in their honor that I will wear a LiveStrong wrist band this summer.
The display and packaging of the LiveStrong wristbands that we saw in Princeton strongly suggest that Nike is using its distribution clout to get them out to local sports stores around the country. (They deserve a lot of credit for participating, if this is the case.) Look for them next time you are at the store, and buy one to show your support. More information about this program is available at WearYellow.com.
More information on Operation Gadget:
- Readers Successfully Buying 10-Packs of LiveStrong Yellow Wristbands Directly from the Lance Armstrong Foundation
- Where to Buy a LiveStrong Yellow Wristband
- Nike and LAF Sell LiveStrong Wrist Bands at End of Each Tour de France Stage, Some European Media is Still Critical
- Why There is Some Confusion Over the LiveStrong Campaign Fund Raising Goal