Last night, I stopped in to Cranbury Pizza to pick up dinner. While I was paying, a young woman that worked there shouted, “Hey he’s got one of those wristbands too!” I looked up and saw that she had been talking to a co-worker who wears a LiveStrong yellow wristband, and they had both just seen me for the first time.
I asked her, “Have you never seen anyone else wearing one of these?” She said “No.”
A conversation ensued. The owner of the pizzeria asked me what these wristbands represent. I guess he never thought about it because he’d only seen one of them. I told him about the Lance Armstrong Foundation, the LiveStrong program, and the fact that the Wear Yellow campaign is aimed at raising $5 million to help cancer survivors who have unmet physical, emotional, or practical needs. The owner said, “Well, we all know someone who has survived cancer.” Sounds like he’ll be looking for a yellow wristband of his own soon.
Hopefully, everyone who wears a LiveStrong wristband knows a bit about the program behind it. You can never tell when you will have the opportunity to tell the story.
Update: Did anyone else notice that Fillippo Pozzato of the Fassa Bortolo cycling team won stage Tour de France Stage 7 wearing a LiveStrong wristband?