Last night I got an email from the Bristol-Myers Squibb Tour of Hope regarding shuttle services between the start of the 50 and 10-mile ride routes and the finish line at The Ellipse in Washington, DC. The message began:
Thank you for registering for the Bristol-Myers Squibb Tour of Hope DC Fundraising Ride. We are delighted with the overwhelming response to this year’s ride. We have reached our capacity of 1,500 riders and registration is now closed.
I said to myself, “Yikes! The total amount of money that the Lance Armstrong Foundation has received from my donors is only $355 at the moment. I better not be closed out.” Then I re-read the email and information about the DC Fundraising Ride on the web, and I realized that the Tour of Hope organizers accepted 1,500 registrants who agreed to try to raise $500 or more.
The question now becomes: How many of the 1,500 will successfully raise $450 beyond their initial $50 contribution?
I think most of the 1,500 that registered will succeed in raising the extra $450. Last year, about 900 riders successfully raised more than the $500 minimum required to ride. If more than 900 surpass that figure this year, we can expect to see the $800,000 fundraising total exceeded as well.
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