I was talking to Ed Anuff earlier today and I mentioned that TomTom is running a lot of radio ads on the major AM-band stations in New York for its portable GPS navigation systems like the TomTom Go 700.
He said he’s hearing a lot of ads in the Bay Area as well.
I’m really intrigued by TomTom navigation systems because they appear to be more user-friendly than many of the factory-installed systems I’ve seen. The radio ads are also the first major effort to sell navigation systems to anyone other than new car buyers.
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