Oprah got her fans to buy 1.2 million
LiveStrong Yellow Wristbands
last Friday and Saturday. Order yours now
from the Discovery Channel On-Line Store.
On February 11, Oprah Winfrey interviewed Lance Armstrong, touted the LiveStrong Program, and urged her viewers to buy a LiveStrong wristband. She openly stated that her goal was to break the one-day record for wristband sales.
The numbers are in and Oprah succeeded. Her viewers purchased 900,000 wristbands on Friday, and an additional 300,000 on Saturday. The sales on Friday broke the daily sales record by well over 200 percent.
My calculations indicate that Oprah was responsible for selling 3.75 percent of all LiveStrong wristbands sold to date. That’s incredible. [ via TDFblog.com ]