“Amazon Theater” Debuts as an Entertaining Vehicle for Holiday Product Promotion

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Just in time for the holidays, Amazon.com is releasing a series of five short films that highlight products in their vast catalog. The first film, Portrait, stars Minnie Driver, Amanda Detmer, and a number of products including:

According to the Amazon.com press release, “Amazon Theater enables customers to enjoy world-class short films free-of-charge, visit special artist boutiques to learn more about their favorite actors, and purchase products that they’ve seen in the films — all in a uniquely Amazon.com environment.”

The Amazon Theater films are produced by RSA USA, Ridley and Tony Scott’s production company, in conjunction with Fallon Worldwide. They are similar in concept to the BMW Films produced beginning in 2001. The remaining four films will be released on the consecutive Tuesdays.

I watched “Portrait” in Flash and QuickTime and I thought it was really interesting. I’m planning to watch each of them as they are released.


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