In Amazon.com‘s monthly newsletter to Amazon Associates (websites that have joined Amazon’s e-commerce affiliates program), the company reported:
In a recent survey of 10,180 Consumer Reports readers, Amazon.com received the highest rating for overall electronics buying experience. Those surveyed evaluated 20 retailers and gave Amazon.com top marks for our great prices and product selection. The Amazon.com Electronics Store has become so popular that, for the first time ever, our sales of electronics have surpassed our sales of books.
I assume that the sales figures refer to total value of products sold rather than unit volumes. Either way, that is a tremendous achievement for Amazon.com considering its roots as an on-line bookstore.
I’ve been buying electronic products from Amazon.com regularly since they began offering them. Their prices are usually quite competitive and they’ve worked with me whenever I’ve had a problem with things I’ve ordered. It seems like a good percentage of the readers of Consumer Reports agree with me.
Full disclosure: Operation Gadget is a member of the Amazon Associates program.